You’ve been working your tail off all week, and finally, you and your spouse are comfortably seated across from each other, dining at your favorite restaurant. It’s Friday night, and both of you are ready to relax and reconnect. Suddenly, the shrill ring of your cell phone interrupts the tranquil mood. For a moment, you are not sure which is worse – missing a potential client’s call, or missing the opportunity to focus on your loved one.
Anyone who is in business knows that it’s almost impossible not to answer the siren call of the cell phone. We have all been there. And most of the time, instead of a customer calling, we are accosted by an annoying guy trying to sell us something. So, what do we do? We hang up, ignoring whatever it was he was peddling.
When most people imagine sales and ads, they picture blaring television commercials, pushy, used-car salesmen, or the telemarketer who so rudely interrupts long-overdue date nights. What a turn off, right? But the truth is that businesses need to sell. Ads are here to stay, and now more than ever, marketers must present them in a creative format to prevent losing potential clients.
But with the increasing scope of the Internet, the landscape of advertising has changed. People no longer respond to traditional ads like they used to. In fact, people have become so accustomed to advertisements that they rarely even notice them anymore.
And that’s the problem, isn’t it? How can you connect potential consumers with your awesome product if they don’t even notice your advertisement? And even more tragic – if people aren’t paying attention to ads anymore, then they remain in the dark about the benefits that they can get from your product or service.
It takes 250 milliseconds for your brain to absorb visual cues, but only 13 milliseconds for images to elicit emotions – even when you are unaware of those images (hubspot). So, what does that mean for your brand? When you integrate your product into the movie or television show that your target audience is watching, a natural, emotional connection forms between those viewers and your product.
Remember when Forrest Gump drank all those Dr. Peppers right before speaking to the president? After that iconic movie, drinking Dr. Pepper became as American as baseball and apple pie. Because people loved Forrest, they loved Dr. Pepper. It was natural. Not forced. With product placement, you naturally connect consumers to products.
Or how about when Tom Cruise wore those Ray-bans in Risky Business? Oh yeah, we all wanted those sunglasses. And no one can forget when the unknown candy, Reese’s Pieces, became a household brand with the movie E.T.
What if you could market your product in such a way that your clients would feel an emotional need to have it? With strategic product placement, we integrate your product into the television show that your clients are most likely to watch; and through the power of media entertainment, businesses can connect with their customers on a visceral level that traditional ads can’t touch.