Do I Need to Advertise at All?

Some new or even experienced entrepreneurs may question why it is necessary to advertise their products at all. However as we’ll find in this article it is absolutely important to advertise whether you have a large and successful regional or nation firm or a small local one. To be fair it is worth noting that a few brands need not and don’t advertise as their product is well known, unique and typically niche as to render it capable of being sought out by consumers. Examples of such products include Hoy Fong Foods famous Sriracha sauce, the donut restaurant Krispy Kreme, and Rolls Royce. But these are all large and unique firms which represent the exception to the rule. Massive corporate firms usually spend hundreds of millions if not over a billion dollars each year on advertising including Walt Disney, Procter and Gamble, L’Oreal, Walmart, and Pfizer. And the need to get a brand marketed isn‘t limited to the big guys either. Some sources say that the average small business spends as much ten to twelve percent of their budget on advertising.

Despite taking a bit of a dip in the post recession years advertising is a massive industry wherein tens of billions are spent annually to promote products, services and brands to an ever growing market of consumers. And I’m not just referring to those born in the West due to the birth and maturation of new people. Globally speaking wealth has gone up nearly eight percent in 2012 alone. India which historically has been a very impoverished nation has seen a rapid ascension in terms of the number of people entering the middle class and escape an interminable state of poverty; the same is true in China as well as both countries have inched towards free markets rather than maintaining strict government economic control. All of this means that the number of consumers on a regional and global scale has increased and likely will continue to do so as the global poverty rate declines.

This great for entrepreneurs of all stripes but particularly those who do business online as the world has become increasingly networked as well and so new markets can be expanded into. As such the need to market towards these new demographics is crucial for anyone who wants to survive the coming years. Even if you don’t or can’t expand to doing international business no company exists in a vacuum so marketing your product is still likely going to need to be a necessity for you.

Fortunately for you we here at Agency850 can provide all of your advertising needs to fit your specific taste as well as your budget. From video production to search-engine optimization to mobile platform building we can handle all of your marketing needs.