SEO Consulting Services Focus on 6 Basic Strategies

seo consulting servicesThe more things change, the more they stay the same. Take a look at this list of advertising and marketing guidelines from a 1980 college journalism handout:

 
Sound familiar? The tried and true basics of print advertising design — long before the advent of instant publishing on the Internet and other media sites — still apply and are often the principles the best SEO consulting services follow.

Short Slogans Sell the Product
Given that 25% of all online searches are conducted on mobile devices, the results of these searches are displayed on small screens. While some tablets are getting bigger, they still do not match the size of laptops and other visual display devices like televisions and billboards. As a result, a short slogan works even better on these mobile devices. Browse through social media sites and see what designs catch your eye. Likely, you are drawn in by dynamic short lines of text. Phrases you can read at a glance. Professional SEO services can take your message and condense it to a phrase full of power.

Bold, Clear Simple Design Works Best
SEO consulting services know that in the busy visual world that competes for consumer attention, uncluttered and simple design is a real draw. More than two years ago, Americans began using smartphone and tablet apps more than personal computers to access the Internet. Once this major trend change occurred, the power of simple design became even more important. At a time when websites were becoming more and more cluttered, SEO services began to create designs that were both bold and clear. From local church websites to large business platforms, designers began to limit their design to what was classic and clean.

White Space Is Your Friend
Again, the best mobile website designer knows the importance of a visual break, and that, in a nutshell, is the definition of white space. In our world of constant access to news, music, and products, what the consumer is drawn to is open space. That one word that peacefully floats on a white background. The two simple colors that barely interrupt a field of nothingness. Perhaps some day the trend will go the other way, but for now, the most successful SEO consulting services know that white space is what is different, is what gets noticed.

Clearly Display Logo and Contact Information
Today’s SEO consulting services call it branding, but a logo must be a prominent part of any advertising or marketing campaign. Your company’s branding process needs to be so pervasive that your logo is recognized from on a small mobile screen, as well as from a distance on a crowded street full of billboards and neon signs.

Consider Your Audience
Expert SEO services start by asking customers many questions. They do not simply ask who your customers are, they also ask more detailed questions. Where are your customers at during the day? When do they have time to check their social media updates? Is your current customer base made up of more males or females? Are you wanting to attract a younger or an older clientele? According to a March 2013 study, Facebook drove more than 20% of all the traffic that company websites received. It does not make sense to ignore the social media audience.

Know Your Product
More questions. Before your own marketing team or a hired SEO firm can help your company, they need to know everything there is to understand about your product. For example, is your church an aging congregation, or have you been attracting younger members? What kind of daily message would your pastor be giving if he or she could speak to congregation members every day? What are the major goals of your staff? What are the goals of your youth program? Is there a type of music that you want your members to be familiar with so that they can enjoy the Lenten services more?

SEO servies both create and follow trends. Knowing when to make a change or create a change is the secret to the top firms helping businesses promote themselves. Selecting the best marketing strategy is key.

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