How Mobile Optimization Pays Off: What You Need to Know

expert seo servicesYou don’t need expert SEO services to tell you that mobile matters. Americans have been using smartphone and tablet apps more than PCs to access the Internet since January 2014. Nowadays, they spend about two hours each day on their mobile devices, with one in four online searches conducted on mobile devices.

What you do need expert SEO services for is making an awesome, mobile-friendly site — an asset that matters more than you might think it does. Here’s why.

Customers Are Judging Your Business Based Off of Your Website
Did you know that people are judging your business based off of your website? Research shows that almost half (46%) of people say a site’s design is the largest criterion in determining the credibility of a company. Without any mobile website development, people aren’t going to think highly of your company, as research also shows that just about half (48%) of users say that if they get to a business’s site and it’s not working well on mobile, they’ll take it as a sign that the business just doesn’t care.

You’ll Lose Traffic If Your Site Isn’t Mobile Optimized
Optimizing a site for mobile users is one of the first things local online marketing services take care of, because they know that if the site’s not optimized for mobile, its traffic will tank. One study found that the change in a site’s bounce rate spikes to 100% when a page takes four seconds or more to load. Worse, it leaps to 150% if it takes eight seconds or more to load.

Optimizing Your Site For Mobile Pays Off
When it comes right down to it, you should have mobile website designers optimize your site for mobile users, because it pays off. A recent study found that more than half (62%)
of companies that designed a website specifically for mobile actually increased sales.

If you have any questions about mobile optimization, feel free to share in the comments.

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