3 Ways a Great Online Marketing Agency Can Improve Your Presence Online

Sometimes it can be tough to get an edge on your competition, and it’s even more difficult if you’re not investing the proper resources into driving more traffic to your website. A well-developed online marketing plan is a staple of every successful company in 2015, and it will only continue to grow in importance as technology advances.

A great online marketing agency can give your company everything it needs to increase your online sales and grow exponentially. There’s a good chance you don’t have the resources available to develop your online marketing in-house, and companies that specialize in it have the expertise you need to get the most out of your presence online. Here are three of the many ways that an online marketing agency can get your website more clicks and translate them into revenue:

• Mobile website development
  Customers are buying things from their smartphone or tablet more than ever before, and your website needs to be equipped to handle this new market. At the beginning of 2014, Americans used smartphone and tablet apps more than PCs to access the Internet, which marked the first time that had ever happened. Consumers spend about 60% of their time on mobile platforms, as opposed to PCs and other devices. Simply put, your website is essentially useless if it isn’t mobile-friendly, and a mobile website developer can give you everything you need to tap into this crucial market.
• Professional SEO services
  Expert SEO services are your ticket to a higher organic ranking on popular search engines like Google and Bing. SEO, which stands for search engine optimization, is the creation of original content containing keywords relative to your business. By developing this content, your website will be the first link that consumers see when they do a local search for your product or service. A recent Forrester survey revealed that 62% of companies prefer to outsource their content marketing, and for good reason. In order to get quality content that will improve your ranking, you need a professional online marketing agency that has the resources to create great content and improve your organic ranking.
• Web design
  Once you get all of these new customers to your website, you need to be able to retain them. The best online marketing agencies also offer professional web design to improve your user interface and decrease load times. Most people who visit your website will leave within seconds if it isn’t loading properly, or if it seems hard to navigate. You need to invest in services that will transform your website into a work of art, allowing users to stay for longer and learn about your company.

These are just a few of the many reasons to invest in a great online marketing agency. Your business cannot afford to lose out on the massive mobile market, and online marketing is your path to increased exposure online and customer retention.